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ShopHERE creates online stores for independent small businesses at no cost.

Created to support businesses across Alberta, The ShopHERE powered by Google program is supported by Business Link, in partnership with Digital Main Street through the Digital Economy Program (DEP).   


The Digital Economy Program was designed to support small businesses in Alberta with digital transformation. Click here for more about DEP. 


What does the program do?
  • helps you create and configure your online store
  • trains you on how to manage it
  • works to get the store live
  • helps with marketing the store
Who is eligible
What are the program benefits?
  • free 1:1 support with building and launching an online store
  • free .CA domain registration
  • and many more benefits



Business Link is an Alberta-based nonprofit helping entrepreneurs start, run and grow their own businesses. Business Link’s team of experts provide personalized support for small business owners and aspiring entrepreneurs. They provide one-on-one coaching and advice, market research, access to experts, training, education sessions, and specialized support for Indigenous and immigrant entrepreneurs. Business Link is passionate about providing support services that will build business success in Alberta. 

Hear from ShopHERE Graduates

Program Partners

Supporting Partners

View the full list of additional benefits provided by program partners.


The ShopHERE Process

How It Works

2 - 6 Weeks


Participant Sign up & Approval


Online Store Development


Online Store Review & Launch


Marketing Training & Support

The ShopHERE program helps small businesses and artists get online to reach local and global audiences.

  • Participants get online in as little as a matter of days
  • Participants receive 1:1 support from an e-Commerce Coordinator
  • Support includes training in digital marketing, shipping and inventory management
  • Gain free access to benefits and tools from partners


**The ShopHERE program is free for participants to signup and have an online store built. Businesses are responsible for any third party platform fees after any applicable trial ends.